We made Lurpak worth sharing by introducing a brand experience based Butter Restaurant.
The restaurant was supposed to be concluded in November 2019, but Kærgården has chosen to continue the restaurant until 2020. They will host birthday parties – not their own – but the people who celebrate their birthday during the bustling time of Christmas.
They got +2 million impressions from +1000 shares on social media (140 shares from micro influencers) in addition to the exposure from Word of Mouth and local newspapers.
Creative Director Jacob Bjerring
Spatial Design Carina Ellegaard Jacobsen, Jacob Bjerring
Project Management Lukas Holtmann, Rasmus Arendt Nielsen (Brand Heroes)