DSB and UNICEF joined forces to ignite the joy and festive glow for vulnerable children. The Magical Christmas Tree lights up every time a donation via text message ticked in. It required a great creative effort to solve this assignment and with insights and principles of conduct, we devolved a meaningful concept that was aired on national primetime TV. A project that brought out smiles and happiness.
Creative Director: Jacob Bjerring
Creative: Jacob Bjerring, Mathias Lundegaard, Mads Haakansson, Kirill Dmitrichenko
Project Mangement: Lukas Holtmann, Flemming Christensen (MKTG), Jacqueline Hulten Westh