People listen to people. Since May 2017, Kræftens Bekæmpelse, Sundhedsstyrelsen, and Lægeforeningen have sought to increase the support to HPV vaccination through the information campaign “Stop HPV”. We helped them reach their target group on social media with factual and evidence-based communication - wrapped in personal narratives and thoughtful entertainment that spoke to the audience’s feelings, reasons and interests. The campaign’s video performance was amongst one of the most effective, compared to other campaigns launched by Kræftens Bekæmpelse.
Social Media Strategy
Social Media Content
Creative Director: Mads Haakansson
Creative: Mathias Lundegaard, Mads Haakansson
Project Mangement: Lukas Holtmann