Eurojackpot is all about allowing yourself the big dreams! Which had to be reflected in the stand at Copenhagen Historic Grand Prix where a ride in a Bugatti was an attraction to the many visitors.
The stand reflected Eurojackpot’s identity with an exotic beach pavilion made in slats with gold and black paint. This created a moveable effect in the eyes of the people passing by, making them drawn towards this particular stand. In collaboration with MKTG
Creative Director: Jacob Bjerring
Spatial Designer: Jacob Bjerring, Carina Jakobsen
Project Manager: Lukas Holtmann