Attending a festival is about keeping the right balance between being clean and dirty. In 2017 Danish festival Smukfest pitched an idea for a contest: how to make the festival even more beautiful. Men expect intimate hygiene from women, but don’t always return the favor. What’s better than a personal hygiene accessory that takes a step closer to equality between the sexes?
Creative Kirill Dmitrichenko, Mathias Lundegaard
Project Management Lukas Holtmann