No point in striving for anything but the utmost brilliance. In other words: Newcastle Brown Ale wants to be the #1 BBQ beer in Denmark. In order to achieve this objective, we developed and designed an original BBQ sauce that was crafted on the famous Newcastle Brown Ale and made it exclusively available for Newcastle Brown Ale’s fans through one-product webshop.
Moreover, the BBQ sauce made it possible for the Newcastle Brown Ale brand to advertise in new venues than the usual retail stores, for instance through DIY-warehouses in the grill departments, local butchers and takeaway bistros. In that way, a constant and strong presence is ensured in places where grill and barbecue is in focus. Which corresponds perfectly with the slogan ‘For everyone who likes to barbecue all year around’.
A final goodbye to Game Of Thrones.
In honor of the very last episode.
We take pride in giving brands a stronger presence through design, communication, storydoing and engaging collaboration.
2018 was a particularly rewarding year for our agency. A year where the connection with our clients were tightly knit with a lot of challenging and exciting assignments.
This magazine shows a selection of some of our work in 2018 and shall be seen as a yearbook that celebrates our brave and creative clients and collaborators.
We want to thank each and everyone of you for making 2018 a great year in the history of N’fellows.
This magazine is for you.
Students have a huge amount of readings, however the feeling of not remembering the curriculum is common.
How can Pearson help the increasing number of students to learn and remember the content of their books? The solution is a loyal studypartner: the chatbot Sia, named after the Greek goddess of knowledge. A unique code - easily scanned from your phone - at the end of chapters, gives access to Sia on Facebook messenger.
Sia knows exactly what questions to ask and are ready to study with you at any time, to make sure that you understand and remember the chapter.
Being a bestselling real estate firm has its challenges. Roskilde-based Hensrik often experienced how potential clients thought the company only worked with high-end luxury housing. Hensrik looks expensive with the characteristic gold key logo, but a recognizable brand identity is not the same as ‘exclusivity only’.
We created a storydoing campaign based on the concept “We sell all types of homes”. Hensrik had to get in touch with the child in all of all us and begin to sell playhouses. A series of video ads were made, starring the clever girl Camilla buying and selling a playhouse.
Hensrik also advertised the playhouse on their website, Facebook and in the newspapers alongside the other houses they had for sale.
DSB and UNICEF joined forces to ignite the joy and festive glow for vulnerable children. The campaign was a train ride through Denmark where children made christmas decorations with their parents while carols were being sung and christmas sweets were handed out. When the merry Christmas express arrived in Copenhagen, the children helped Santa Claus decorate the magical Christmas tree.
The three lit up on the central station every time a donation for vulnerable children via text message ticked in. We assisted in activating the partnership. It required a great creative effort to solve this assignment and with insights and principles of conduct, we devolved a meaningful concept that was aired on national primetime TV.
A project that brought out smiles and happiness.
Attending a festival is about keeping the right balance between being clean and dirty. In 2017 Danish festival Smukfest pitched an idea for a contest: how to make the festival even more beautiful (Smuk = beautiful in Danish).
Men expect intimate hygiene from women, but don’t always return the favor. What’s better than a personal hygiene accessory that takes a step closer to equality between the sexes?
The Douchesoir is a penis-washer that helps men be more conscious about their intimate hygiene and show their respect to anyone willing to have sex with them. We won the contest and created the product design and execution at Smukfest. The product was a success and spread among the happy festival people: the ones who used and tried the Douchesoir got a “guarantee” Clean Banana-sticker and encouraged others to try it aswell.
We developed a tailor made event design inspired by the universe and the atmosphere in “The Rain”. The hall, where the episodes were being projected, was draped with a post-apocalyptic vibe and the afterparty area was inspired by the environment of the safety bunkers.
In collaboration with Agenda Group.
What if Hellmann’s could help to achieve one of UNs Sustainable Development Goals?
Eurojackpot is all about allowing yourself the big dreams! Which had to be reflected in the stand at Copenhagen Historic Grand Prix where a ride in a Bugatti was an attraction to the many visitors.
The stand reflected Eurojackpot’s identity with an exotic beach pavilion made in slats with gold and black paint. This created a moveable effect in the eyes of the people passing by, making them drawn towards this particular stand.
In collaboration with MKTG
Attending a expo is about creating memorable and recognizable associations to a brand. We transformed a conventional stand into a mini festival at Royal Unibrew’s stand at Foodexpo.
Royal Unibrew’s products are being consumed at festivals, concerts, in parks, on the beach etc. To illustrate this, we created a similar universe at the food fair where the stand was transformed into RU Festival.
Establishing a unique and relaxed vibe with a beer truck, coloured lamps, a stage, posters displaying the brands as performing artists etc. A complete experience with concerts and festival noise in the background from the neighbouring fictitious stages.